Mary Creighton, Director of Recreation addressed the Committee to introduce a new staff member, Clara Grassia, Manager of Sports Development and delivered a PowerPoint presentation entitled, 2019 Sports Development Review Markham Pan Am Centre.
The Committee discussed the following relative to the presentation:
- Benefits of Sports Tourism from an Economic impact perspective;
- Increasing use of outdoor Piazza;
- Use of City citizens as event volunteers;
- New promotional digital sign at Kennedy & 407;
- Ways to promote events within the community;
- Work with Concessionaire at site to reduce line ups;
- Tracking of events City is unable to facilitate at Pan Am and other facilities in Markham.
Staff advised that they will explore the options for the installation of the digital and roadside signage to further identify the centre and will continue to work with Corporate Communications and external partners relative to increasing public engagement and awareness.
The Committee congratulated staff on the success of the Pan Am Center and look forward to new initiatives going forward.