Purpose
o
Allow Board members to ‘schmooze’ with sponsors, to
encourage repeat sponsorship at the
o
Add profile and Theatre presence to sponsor receptions
o
Allow Board members to attend shows at the Theatre
o
Expose Board members to what occurs on a regular basis at
the Theatre
Number
o
1 per Board member (for sponsored
shows) to a maximum of 5
tickets per show (formerly 1
or 2 per Board member for sponsored shows)
Authorisation
o
Process
o
A list of sponsored shows for each upcoming month will be
circulated at the board meeting prior to the shows. A total of up to 5 tickets for each sponsored
show will be made available for Board use for each sponsored event. The Board
members will fill in a request form at the monthly board meeting to request
tickets to attend sponsored events where they will represent the
Artists Tickets
Purpose
o
Allow Artists to have agents, friends and family attend
shows at the Theatre
Number
o
8 per show, as required by contract with artists
Authorisation
o
Process
o
As part of the rider for a PES show, the number of
complimentary tickets is recorded and negotiated. Only in extenuating
circumstances will the number be different than 8 per performance. The Artist (or representative) must request
these seats at least two business days prior to the event to allow for
processing of the requests and possible last minute public ticket sales. When
possible, the requests for these tickets should be made in writing (faxed) with
the date of show and the names of the ticket recipients.
Media Tickets
Purpose
o
Allow Media access to events at the Theatre to review and
add profile to events at the Theatre
Number
o
As required, to a maximum of 4 tickets per show (formerly “As required”)
Authorisation
o
Marketing Co-ordinator,
Process
o
As requests from bona fide media representatives are
received, requests are made to the Box Office, and tickets are issued to the
media representatives
Papering
Purpose
o
Allow shows which are under-sold to be attended by a
reasonable number of people
o
Give people in the community who may not have the chance, an
opportunity to attend a live theatre show
Number
o
As required
Authorisation
o
Marketing Department,
Process
o
As it becomes known that a show is not selling well, the
House Seats
Purpose
o
Allow seats to be put aside for ticketing emergencies,
patron satisfaction, unanticipated production requirements, or last minute
ticket requests from artists, media, sponsors, or staff
Number
o
4 per show (formerly 8, per show, 4 per show for popular shows)
Authorisation
o
Process
o
These tickets are usually used on the day of the event. As the needs become known, House seats can be
utilised at the discretion of any of the authorised parties. Communication
between the parties is essential to ensure that these tickets are properly
utilised.
Sponsor Tickets
Purpose
o
Provide a sponsor ‘perk’
o
Allow sponsors to attend the production they have
contributed towards
Number
o Up to 12 per sponsored show – this number will vary with the value
of the sponsorship and the event ticket price (formerly 28 per sponsored show depending on the value of
the sponsorship)
Authorisation
o
Marketing / Development Co-ordinator,
Process
o
These tickets are blocked off before shows go on sale to the
public. The seats are put on hold for the first performance (or alternate
performance) for all PES shows. If the show is not sponsored, these prime
location seats are sold to the public. These seats are released at least 6
weeks prior to the event. This is done
in discussion with the Development/Marketing Co-ordinator and the
Development Seats
Purpose
o
Allow seats to be assigned to sponsors or potential
sponsors, to encourage their sponsorship of shows
Number
o
Up to 2 per show - as required
and available (formerly 2 to 4
per show)
Authorisation
o
Development /Marketing Co-ordinator,
Process
o
When required, these tickets will be requested to be
reserved .They are subject to availability and are issued at the discretion of
the
COMPLIMENTARY TICKETS - NUMERIC BREAKDOWN
Regular Professional Season Performance
House Seats 4 (formerly 8)
Artist 8
Development 2 to 4
Media 2 to 4
TOTAL 20 AVAILABLE 510
(formerly 508)
SPONSORED Performance
House Seats 4 (formerly 8)
Artist 8
Development 0 (subject to availability) (formerly 2)
Media 1 (subject to availability) (formerly 2)
Board 5 (formerly 10)
Sponsor up to 12 (formerly 28)
TOTAL 30 AVAILABLE FOR
REVENUE 500
(formerly 474)
‘Popular’ SPONSORED Performance (no longer a separate
category)
House Seats 4
Artist 8
Media 1 (formerly “maybe” 2)
Board 5 (formerly 10)
Sponsor up to 12 (formerly 28)
TOTAL 30 AVAILABLE FOR
REVENUE 500
(formerly 478)
Q:\Recreation\POLICIES\POL012\Appendix A to Theatre Ticket Policy
Report.doc