APPENDIX B

MUSEUM MASTER PLAN – EXPECTED DELIVERABLES

Short Term

• Relationships with organizations affiliated with the museum will be better defined and interpreted so that contributions to the town and museum goals are maximized. Agreements will be drawn defining those relationships
• Programming changes will reflect relevance to Markham’s cultural mosaic, both in terms of cultural diversity and cultural sophistication. Specifically, some education and event programming changes will be made immediately.
• Increased gate and program revenue by 30% in first full year following study.

· The cultural diversity of the Advisory Board will be examined. Town of Markham Council to take steps to ensure that the Board will be more representative of the community and better able to facilitate fundraising activity.

· The results from the examination of the collection and storage areas will enable staff to act on some recommendations that are possible with current Museum resources.

· Some special event and community program changes can be made immediately after acceptance of the recommendations of the Events and Programs Planning consultants.

· Planning for events directly related to public awareness about the new business plan will be implemented immediately.

· The feasibility and long-range concepts in the plan will be used to initiate the development of a long-term capital plan and fundraising campaign for the Museum.

Medium Term

• The collections assessment will play a key role in developing meaningful programs. Relevant stories will be formulated that will ultimately play a part in long-term thematic plans for Markham Museum.
• Museum membership and membership revenue will increase by 25%.

· All stakeholders will be aware of the plan and will be actively involved in its support and promotion.

· The business plan will be used to produce a long-term capital plan for the Museum.

Long Term

Recommendations within the business plan will be carried out according to a time-line within the plan. The business plan will be supported and endorsed by Museum stakeholders, and it will be used as the basis for the development of a long-term capital plan.

With a sound business plan and financial support for capital projects, Markham Museum will be a relevant and vibrant part of the Markham community. The Museum collection will be stored in conditions that exceed provincial standards, and there may be a regional conservation centre on‑site. Museum exhibits and activity areas will be well presented, well maintained, interesting, fun and relevant. The Museum will offer programs and events that appeal to a wide variety of people and will be source of pride for the Town of Markham

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