Report to: General Committee                                                    Date of Meeting: May 1, 2006

 

 

SUBJECT:                          Eckardt-McKay Landscape Design & Garden Campaign

PREPARED BY:               John Ryerson, 905-477-9511 / Linda Irvine, ext. 2120

 

 

 

RECOMMENDATION:

That the report entitled “Eckardt-McKay Landscape Design & Garden Campaign” be received;

 

And that the Landscape Plan for the Eckardt-McKay House, attached as Appendix A, be approved;

 

And that the Fundraising Campaign and Targets, as outlined in the report be approved;

 

And that the Donor Recognition Program, as outlined in the report be approved;

 

And that funding in the amount of $127,000 be committed from the 2007 Capital budget; $86,400 from Development Charges and $40,600 from the Lifecycle Replacement and Capital Reserve;

 

And further that the additional operation costs in the amount of $6,400 will be brought forward for consideration in the 2007 Parks Maintenance budgets.

 

 

EXECUTIVE SUMMARY:

Owen Scott, Landplan Collaborative Ltd., and Cecelia Paine, Landscape Architect are a well-known heritage landscape architects selected by the Town to design the gardens as part of the overall site plan and restoration of the McKay House.  The landscape design had an initial review by Parks and Building Committee, September 17, 2004 and a further review on April 21, 2006 (refer to Appendix A – Landscape Design). It has always been anticipated that the implementation of the landscape component would follow the house restoration work which is complete except for spring cleanup.

 

The total construction cost for the landscape project is estimated to be $192,000 including fees and contingencies. 

 

There are two components to the project.  The first is the hardscape component estimated at $135,000.  The second is the softscape component estimated at $57,000.

 

Staff is proposing that approval be given to proceed with a fundraising campaign to support the softscape component of the project.  There are 10 donation opportunities totaling $88,800 related to the softscape component of the landscape project.  The campaign goal has been targeted at $65,000 for the McKay garden, which provides for contingencies against pledges that are not honoured.  Any additional funds raised beyond the goal of $65,000 would be applied to the hardscape component.  The proposed donor recognition program ranges from 2” plagues to interior wall-mounted signage subject to donation level.  The cost to support the fundraising and donor recognition program is $4,500.  This cost will be paid for by the Varley McKay Art Foundation.

 

The hardscape component of the project will be brought forward for consideration as part of the 2007 Capital budget submission.

 

FINANCIAL CONSIDERATIONS:

The project has two components.  The hardscape component estimated at $135,000 and the softscape component estimated at $57,000 for a total construction project estimated at $192,000 (refer to Appendix B).

 

The following is a breakdown of the two components; construction costs, including fees and contingencies related to the McKay Landscape and Garden Restoration Project.

 

EXPENSES

 

Component I – Construction / Hardscape

$135,000

Component II – Softscape – Gardens & Planting

$  57,000

TOTAL CONSTRUCTION

$192,000

 

Funding Strategy

 

The total cost for construction of the landscape project is estimated to be $192,000 including contingencies.  The proposed funding strategy for implementation of the landscape plan provides for a 50/50 split between DC funding and Non Development Charge Sources.  The following is a breakdown of the estimated construction costs.

 

PROPOSED FUNDING SOURCES

 

      Development Charges

$86,400

      Varley Foundation Fundraising

$65,000

      Lifecycle Replacement and Capital Reserve

$40,600

TOTAL FUNDING

$192,000

 

To assist in off setting the costs related to the project a fundraising campaign is being proposed with a goal to cover the softscape component of the project.  The campaign goal is $65,000, which provides for a contingency against pledges that are not honoured.  Any additional funds raised would be applied to the hardscape component.  The fundraising campaign will proceed with the understanding that this project will be committed as part of the 2007 Capital Budget.

 

The non-growth portion of $40,600 will be funded from the Lifecycle Replacement and Capital Reserve.

 

New population growth in the municipality has created demands and needs on public facilities that are within each new community as well as on public facilities that are town-wide and serve all sectors of the population. The landscape plan will enhance the existing situation and will provide access to new gardens and green space in an urban environment.  The landscape project will provide the opportunity to increase programming and visitor experience while maintaining the cultural heritage of the property.

 

A 50/50 proportional split between Development Charges funding and non-growth funding is justified as the Eckhardt-McKay House and Garden Project is a town‑wide facility that benefits both new and existing residents equally.

 

The hardscape component of the project will be put forth as part of the 2007 capital budget submission.

 

Garden Fundraising Campaign Expenses

 

The funding to support campaign costs and donor recognition program has been confirmed by the Varley-McKay Art Foundation to a maximum of $4,500.  The estimated fundraising expenses are as follows:

 

Signage & Recognition Plaques              $2,000

Commemorative Publication                   $1,000

Garden Party                                         $1,500

                      Total                               $4,500

 

Operating Budget

 

Operations Department advises the projected cost in labour will be $6,400 annually based on 480 hours of full and temporary staff over the year including fall and spring cleanup. Perennial gardens will require intensive care in the first two years until the plant material is established after which time the labour cost should decrease by up to 50%.  This would have an impact on the operations 2007 budget forecast.  The Gallery has secured support from the Lake Simcoe South Master Gardeners and the Gallery’s volunteers to help reduce the annual maintenance cost.

 

 


1. Purpose                2. Background         3. Discussion             4. Financial         5. Environmental

 

6. Accessibility       7. Engage 21st             8. Affected Units       9. Attachment(s)

 

 


PURPOSE:


To inform Council and seek approval for:

 

1.   McKay House landscape design

2.   Fundraising campaign and target

3.   Donor recognition program

4.   Pre-approval of the 2007 Capital for the McKay Garden Restoration Project


 


 

BACKGROUND:


The campaign is to restore and rebuild the gardens to compliment two key stories of the site – that of the 19th century heritage building and its role in the founding stories of Markham and the Varley years in the 1950s and 60s.  The front garden will address the 19th century style and the backyard that Varley painted will address the 1950s style.

 

The landscape component of the project was anticipated to be implemented once the house restoration work was complete.  More extensive structural restoration work was required on the McKay House that had a direct impact on the landscape plan.  The project was not included in the 2006 capital budget as re-costing for the exterior landscape component was delayed until the house restoration component was complete.

 

The landscape architect was selected through a request for proposal process.  The landscape design was presented and endorsed by the Building Committee, on September 17, 2004.  The total construction cost for the landscape project is estimated to be $192,000.

 

The fundraising campaign committee started with Jennifer Deacon and now consists of Varley-McKay Art Foundation Board members: Karen Chadwick, Patty Loveland, Nancy Coxford, and local business woman Kate Seaver.  The 2004 Unionville Gala raised $75,000.  The proceeds from the gala in the amount of $75,000 went towards the house restoration project.

 

The current garden campaign is targeted at selected individuals that the Committee feels are pre-disposed to supporting the project, past and present Board of Directors of the Foundation, friends of the Gallery, and a portion of the 2005 Unionville Gala proceeds for “Gardens of Unionville” will be directed to the McKay Garden campaign.

 

There is no targeted campaign at the corporate sector and individual giving on the street campaigning is intended only to increase awareness, i.e. a cookie campaign raised $1,100.

 

The gardens have been divided into sections so donors can identify where their donation is going.  Refer to Appendix C - Donor Solicitation Package.

 


The Donor Solicitation Package consists of the following donor opportunities:

 

Front Garden

$15,000

Varley Studio Garden

$15,000

Heritage Fence

$20,000

South Terrace Garden

$  5,000

North Terrace Garden

$  5,000

South Border Project

$  5,000

North Border Project

$  5,000

Varley and Spruce Trees Project

$  3,000

Garden reception lawn

$10,000

Site furnishings

$  5,000

TOTAL OPPORTUNITIES

$88,800

 

 

There are 10 donor opportunities totaling $88,800 related to the softscape component of the project.  The campaign goal is $65,000 which provides for a contingency against pledges that are not honoured.  Any additional funds raised beyond the goal of $65,000 would be applied to the hardscape component.  To date we have received $9,636 in individual donations.

 

The following outlines the proposed donor recognition program:

 

 

Specific Recognition

All donors over $1,000 receive

$1,000 - $3,000

 

Invitation to garden party

$3,000 - $10,000

A two-inch plaque mounted on a rock will be added to the garden designated by the donor for a period of not less than five years

Listing in commemorative booklet

$10,000 - $15,000

A suitable recognition on the site if required will be subject to approval of the Heritage Committee that oversee Heritage District signage

Wall sign mounted in the house

 

 

 


 

OPTIONS/ DISCUSSION:


[Insert text here]

 


 

FINANCIAL TEMPLATE (Separate Attachment):


Not applicable

 


 

ENVIRONMENTAL CONSIDERATIONS:

Not applicable

 

 

ACCESSIBILITY CONSIDERATIONS:

Not applicable

 

 

ENGAGE 21ST CONSIDERATIONS:

Not applicable

 

 

BUSINESS UNITS CONSULTED AND AFFECTED:

[Insert text here]

 


 

ATTACHMENTS:


Appendix A - Garden Overview Plan

Appendix B – Landscape Components

Appendix C - Donor Solicitation Package

 

 

 


RECOMMENDED

                            BY:    ________________________          ________________________

                                      Barbara M. Roth                                Jim Sales

                                      Director, Recreation and                     Commissioner of Community

                                      Culture Services                                 and Fire Services

 

 

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