7th MEETING

CANADA DAY COMMITTEE

 

TOWN OF MARKHAM

York Room, Markham Civic Centre

June 12, 2006

 

MINUTES

 

Attendance:                                                      Regrets:                                               

Jeanne Bowman                                               Deputy Mayor Scarpitti

Everest D’Souza                                               James Bush

Javaid Khan                                                     Joanne Olson

Ivy Lee                                                 Olivia Bella

Adam Poon

Sam Sahoy

Councillor Khalid Usman

Charlene Woron

 

 

Staff                                                                 Guest

Bob Walter, Manager, Street Services  Sam Carr, Network Production

Steve Matunin, Supervisor, Operations

Rob Hinks, Working Foreperson (Milne)

Matt Vetere, Financial Analyst

Marjorie Rebane, Manager, Corporate Communications

Lilian Pagnanelli, Committee Clerk

 

 

The Canada Day Committee meeting convened at 6:00 p.m. with Councillor Usman presiding.

 

 

1.         ADOPTION OF AGENDA

 

The agenda was adopted as presented.

 

 

2.         MINUTES OF MEETINGS MAY 15 AND MAY 29, 2006

 

            Moved by Ivy Lee

            Seconded by Everest D’Souza

That the Minutes of the Canada Day Committee meetings held on May 15, 2006 and May 29, 2006 be adopted, as presented.

CARRIED

 

3.         BUSINESS ARISING FROM MINUTES OF LAST MEETING

 

            Nil

 

4.         2006 BUDGET

 

The Committee was provided with a copy of the financial statement as at June 12, 2006.  M. Vetere indicated that there is no change.  The statement has been finalized and the figures are all actuals.

 

5.         COMMITTEE REPORTS:

 

a)      Food Vendors – S. Sahoy submitted 8 additional deposit cheques from vendors.  He expects to receive 3 or 4 more.

 

b)      Community Booths – B. Walter reported that an offer has been received from one non-profit organization.

 

c)      Sponsorships – A. Poon presented a written proposal from the Toronto Chinese Radio [TCR] (see attached correspondence).  Committee Chair Usman requested that a sponsorship contract be signed by the Toronto Chinese Radio with an affidavit indicating the date, the time of each and every on-air promotion that TCR will cover.  Chair Usman further directed that Carolina Moretti who is responsible for sponsorship contracts/agreement be advised about this matter.  Once the contract is signed and the affidavit requirement is fulfilled, TCR will be requested to forward its logo to Marjorie Rebane of Corporate Communications for inclusion in all Canada Day advertisement as an official media sponsor.

 

d)      Advertising/Posters/Invitations – M. Rebane provided an update on the status of advertising the Canada Day celebration: (a) that notice has been included in the Town Page on June 1st; (b) that the 15-minute spot in Markville’s DAN (Digital Advertising Network) Board will be running until July 1st.  Information pertaining to the ads are included in the website.

 

 As requested by the Committee, Ms. Rebane also advised that the cost of advertising in the Stouffville Tribune is 63 cents per line.  She noted that there is money in the Corporate Communication’s budget to cover the cost of this proposed advertisement.  Ms. Rebane discussed a proposal to consider placing an ad in the split run of the Toronto Star Thursday edition (Markham/Scarborough and Thornhill/York Region) at a cost of $600.00 to $700.00.  Following a brief discussion, the Committee decided to advertise in the Toronto Star Thursday edition that covers Markham and Scarborough.  Ms. Rebane was then requested to pursue with staff the development of an ad to be placed in the June 22 edition of the Toronto Star Markham/Scarborough split run. 

 

 

e)      Mayor and Members of Council Seniors Luncheon – C. Woron reported that all the necessary arrangements regarding the luncheon are in order.  B. Walter advised that Sam Carr of Network Production will provide the sound system, and it will be set-up at Milliken Mills Arena in the evening of June 30th.  C. Woron will discuss with J. Olson with respect to the DJ.  S. Matunin, R. Hincks and B. Walter will provide assistance in the set-up and food delivery.

 

f)        Parade – J. Olson will be requested to forward a list of parade participants to Javaid Khan.

 

g)      Parking – S. Matunin reported that all necessary arrangements pertaining to parking are in order.

 

h)      Transit Arrangements – B. Walter reported that all necessary arrangements pertaining to parking are in order.

 

i)        Stage & Sound – Sam Carr of Network Production advised that the mobile sound system will be setting up at Milne Park early in the morning.  The dimension of the stage is 32 ft. x 24 ft. and 5 ft. in height from the ground.  It will be a standard sound system with ample sound for everyone.

 

j)        Children’s Activities – J. Bowman reported that all the necessary arrangements have been made.  Staff reported that the issue of liability insurance re use of inflatables at all public parks is not stated in the By-law.

 

k)      Entertainment – A list will be submitted by J. Olson at the next meeting.

 

l)        Signage – members were advised to submit their request for signage to B. Walter by June 21st.

 

m)    Security – S. Matunin reported that all the necessary arrangements are in order.

 

 

6.         OTHER

 

b)         Media Launch

 

B. Walter reported that the Disc Jockey is from CHUM Radio Station, and that the DJ will bring some CDs for the music.

 

Sam Carr Network Production will be providing the sound system for the Media Launch.

There was a consensus that the proposal to recognize the “Hall of Fame” seniors at the Media Launch was not a good idea.  The Committee agreed to recognize them at the Seniors Luncheon.

 

Committee members were encouraged to bring as much people as possible to the Media Launch.

 

Adam Poon was requested to contact J. Olson regarding his suggestion to bring the Toronto Chinese Radio performers to the Media Launch.

 

Committee members were also requested to direct all Media Launch communications to Marjorie Rebane of Corporate Communications.

 

 

7.         DATES OF FUTURE MEETINGS

 

The following future meeting dates were confirmed:

 

 

June 21 - Media Launch 2:00 – 2:30 p.m., Markham Civic Centre. 

June 26

 

 

8.         ADJOURNMENT

 

The meeting adjourned at 7:00 p.m.