MARKHAM PARKING ADVISORY COMMITTEE

 

NOVEMBER 23, 2009

CANADA ROOM, MARKHAM CIVIC CENTRE

 

MINUTES

____________________________________________________________________________

 

Attendance:

 

Members of Council

Regional Councillor G. Landon

Regional Councillor J. Virgilio

Councillor A. Chiu

 

Regrets

Deputy Mayor J. Heath

Regional Councillor J. Jones

 

Staff

J. Livey, Chief Administrative Officer

Alan Brown, Director of Engineering

Lorenzo Mele, Transportation Demand Management Coordinator

 

Guests:

Ralph Bond, BA Group

Brian Hollingworth, IBI Group

Laura Cham, IBI Group

 

The meeting was called to order at 2:10 p.m. with Regional Councillor J. Virgilio presiding as Chair.

 

 

1.                  MINUTES OF NOVEMBER 10, 2009
            PARKING ADVISORY COMMITTEE MEETING

 

Moved by Councillor A. Chiu

Seconded by Regional Councillor G. Landon

 

That the minutes of the November 10, 2009 Parking Advisory Committee meeting be approved.

 

CARRIED

 

 

2.                  MARKHAM PARKING BUSINESS PLAN

 

Mr. Ralph Bond, BA Group, was in attendance and distributed copies of a presentation on the Parking Management Business Plan.  Mr. Bond noted the purpose of the presentation was to provide an overview of the current Draft Business Plan (completed in November 2008), including the reasons for developing the plan and its goals and objectives.

 

Members were provided with details of the following:

  • Parking strategy framework
  • Business plan objectives
  • Parking strategy objectives for Markham Centre
  • Municipal parking locations
  • Existing parking programs: supply and financials
  • Operational modifications to existing program
  • Potential expansion opportunities by Phase
    • Phase 1:
      • Markham Civic Centre
      • Civic Centre Employee Parking
      • Markham Theatre for the Performing Arts
      • Unionville High School
      • Clegg & South Town Centre Blvd.
      • Cedarland
    • Phase 2:
      • Markham Centre areas
      • Cornell Village
    • Phase 3:
      • Markham East Community Centre
      • Centennial Community Centre
    • Other potential opportunities:
      • Markham Village
      • Unionville Village
  • Financial implications of potential expansion opportunities
  • Stakeholder consultation
  • Next steps

 

Committee raised questions, and provided comments, as follows:

 

-         Concerns were expressed that some of the proposals for paid parking expansion, as presented, appear to be more “revenue” strategies rather than transportation demand management (TDM) initiatives.  Committee members were reminded that these strategies serve multiple objectives.  Revenue from paid parking can help pay for future programs, services or improvements (establishing a stable source of revenue).  At the same time, strategies can help influence travel behaviour and have an effect on transit use.

 

-         It was noted that while some businesses tend to claim paid parking discourages customers from coming in and negatively affecting their business, there are examples of developers asking for on-street paid parking to encourage and promote retail spaces. 

 

In addition, the Committee stressed the need for ongoing discussions with businesses to avoid the potential for businesses to make ‘unleveled playing field’ claims related to paid parking being implemented in some areas but not others, and also applies to the charging for parking at community centres.

 

Therefore, the Committee noted the importance of presenting the rationale and evidence that parking strategies will not negatively impact businesses.  In addition, Members stressed the importance of outlining plans to reinvest the parking revenues and possibilities discussed included beautification and streetscape enhancement programs.

 

-         Committee inquired about the exclusion of Crystal Fountain Banquet Hall/ McDowell Gate area from the Business Plan, where parking demand has been observed to be high, especially on the weekend.

o       Area has been previously identified in area though not looked at in detail for further discussion. 

 

ACTION: Area will be further studied and if potential for paid parking is identified area will be included in Business Plan.

 

-         Committee also expressed concern regarding the exclusion of Thornhill Community Centre and other community centers from the Business Plan.  The presentation only noted Markham East and Centennial as part of Phase 3 of the plan.

o       Community centres included are noted to have parking issues, e.g. Centennial is next to a GO Transit station and parking structure.

o       While there is a potential issue of equal consideration or standards to all community centres, parking issues may be different and should be understood for each centre.

o       The Town will look at all community centres and will require individual discussions with each centre.

 

-         Committee discussed the potential of implementing a “VIP parking” program, where spaces that are closer to entrances and/or buildings can be implemented as paid parking or reserved for carpooling, while other spaces farther away can be offered as free parking. 

 

-         Committee inquired about the implementation of converting municipal parking lots near Markham and Unionville Main Streets, earlier or with a higher priority than stated in the Business Plan.

o       Committee noted that the locations can be a starting point – compared to an “all or nothing” approach – as there would still be other free spaces available, and that currently the lots are municipal-owned, noting whether these can be implemented more easily without significant approvals from local retailers.

o       Members were advised that implementation would depend on the level of public consultation to be achieved, and that the recommendation would be not to start with these areas/strategies right away but rather include a recommendation in the Business Plan to further develop and detail a plan prior to any implementation.

o       Committee generally in favour of pursuing implementing changes to municipal-owned lots in early years/phase of Business Plan, and would like to see these strategies in the Business Plan.

o       Further discussions on schedule of implementation and consultation are required. 

 

-         Members noted that the Business Plan is currently lacking recommendations on TDM strategies and it needs to include a clearer and more defined link between parking and TDM initiatives that focus on getting people used out of their cars. 

 

A member noted that one of the major complaints to Main Street and Unionville is the lack of efficient bus service, and parking strategies in these areas need to include transit improvements to encourage other modes of travel.  The potential to introduce “VIP parking”, as previously discussed, was brought up as a way to ease into implementation instead of full implementation right away and tied to VIVA service implementation.

 

-         Committee inquired about whether the current Pay and Display machines supported the possibility of offering discounts on-street paid parking, for example, merchants to offer parking voucher to paying customers.  Members were advised that current P&D machines are capable of accepting tokens which could be offered by retailers to their customers.  The machines would need to be calibrated for such tokens and exact details of programs would need to be developed.

 

-         With regards to stakeholder consultation, concern was expressed that some business groups may not fully understand the business plan and potentially derail program. Discussions were noted on stakeholder consultation may have to be targeted and that based on lessons learned, it may be beneficial to have discussions with BIAs, major centres and other key businesses, before having a full, general public consultation meeting.

o       Business Plan needs to have a more detailed consultation process – include a strategy / approach to positively engage stakeholders.

 

-         J. Livey requested that the Business Plan and Parking Strategy build in references and ties to the Town’s sustainability initiatives, and specifically the Green Print Imitative.

 

 

3.                  MARKHAM PARKING MANAGEMENT STRATEGY

 

Mr. Brian Hollingworth, IBI Group, provided a presentation to summarize the draft Parking Management Strategy Report, presented to the Committee and those in attendance, and highlighted the changes since the last PAC meeting.  These changes focused on addressing the Committee’s comments received to date. 

 

Mr. Hollingworth noted that the parking recommendations in the draft report have remained fundamentally the same as previously presented to the Committee, with the exception of a new recommendation on stakeholder consultation and minor changes to the strategies based on comments received.  Members were advised that the draft report presents more background information on these recommendations, and it is a standalone report even though it includes details from the Business Plan.  In addition, Mr. Hollingworth pointed out that the draft report includes templates for new parking standards, based on the major development areas discussed; however these do not include proposed standards and are for discussion purposes only.  Proposed standards still need to be vetted through various staff/departments.

 

The Parking Management Strategy update presentation provided members with details of the following:

·        Reasons for implementing a paid parking programs

·        Challenge in working with BIAs – recommend “kitchen-table” approach

·        Disconnect between present issues and future development

·        Example of parking surface constraints – finding a balance

·        Actual experience and current parking standards

·        General recommendations / themes to parking standards

·        Drive-thrus

·        Governance options

 

Mr. Hollingworth summarized that recommendations focus on providing reasonable minimum parking standards, implementing parking maximums, introducing adjustment factors related to proximity to transit and TDM, and providing users with clear information. 

 

With respect to drive-thrus, Mr. Hollingworth advised that the Town is currently working on drive-thru design guidelines, which will be provided to the DSC committee in December 2009, and that the Parking Management Strategy will suggest standards for two categories: restaurants and restaurants with drive-thrus.  The latter will likely provide for fewer parking spaces.

 

 

 

 

Members were advised of governance options, with details on the advantages and disadvantages of various alternatives discussed in the draft Parking Management Strategy report provided at the meeting.  Recommendations in the draft report are consistent with the current draft Business Plan, which includes the appointment of Parking Manager dedicated to implementing the Parking Strategy and continuing to work with a Parking Advisory Committee in the short term while considering the development of a Parking Authority in the long term.

 

Members discussed next steps, noting that the period for stakeholder consultation should be expanded. Committee requested staff to prepare a consultation plan and timelines.

 

Staff requested to meet with Members in December to discuss the Business Plan and Parking Strategies with options and recommendations prior to meeting with Council in January 2010. 

 

 

4.         NEXT MEETING

 

The next meeting of the Parking Advisory Committee is scheduled for:

 

To be determined.

 

 

 

ADJOURNMENT

 

The Parking Advisory Committee adjourned at 3:30 p.m.