DEVELOPMENT SERVICES COMMITTEE

 

 

 

 

 

TO:

Mayor and Members of Council

 

 

 

 

FROM:

Jim Baird, Commissioner of Development Services

Valerie Shuttleworth, Director of Planning & Urban Design

 

 

 

 

PREPARED BY:

Elisabeth Silva Stewart

Senior Planner, Policy Group

 

 

 

 

DATE OF MEETING:

2004-May-18

 

 

 

 

SUBJECT:

Markham's Commercial Policy Review

 

 

 


 

 

RECOMMENDATION:

That the staff report entitled “Markham’s Commercial Policy Review” dated May 18, 2004 be received;

 

And that the report entitled “Review of Markham’s Commercial Policies” by John Winter Associates Limited dated April 2004, be received;

 

And that staff be authorized to draft an Official Plan Amendment implementing the recommendations to:

  • reduce the maximum gross floor area of any individual retail premise permitted in the Business Corridor Area category of INDUSTRIAL land use designation to 1,000m2 (from 6000m2); and,
  • amend the wording of the planned function of the Business Corridor Area category of the INDUSTRIAL land use designation to place a greater emphasis on accommodating the business and service needs of companies and employees.

 

And that staff be authorized to schedule a Public Meeting to consider this Official Plan Amendment;

 

And that staff review the implications of:

  • collapsing the Retail Warehouse Area category of COMMERCIAL land use designation into the Major Commercial Area category of COMMERCIAL land use designation; and,
  • collapsing the Commercial Corridor Area category of COMMERCIAL land use designation into the Community Amenity Area category of COMMERCIAL land use designation,

and report back to Development Services Committee.

And that staff review opportunities to secure local commercial centres in the newly developing Secondary Plan Areas of Official Plan Amendment No. 5, and report back to Development Services Committee with appropriate recommendations, including possible amendments to Secondary Plans and Zoning By-laws;

 

And that staff review and report back on the possible opportunities for lands to be designated for the Community Amenity Area category of the COMMERCIAL designation in the Kennedy Road area, north of 16th Avenue.

 

 

PURPOSE:

The purpose of this report is to outline and comment on the recommendations coming out of the John Winter Associates Limited review of the commercial policies of the Official Plan,  and to recommend action in relation to those recommendations.

 

 

EXECUTIVE SUMMARY:

The Review of Markham’s Commercial Policies (April 2004) was prepared by John Winter Associates Limited. 

 

The Town’s current commercial policy framework, established by Official Plan Amendment No. 26, has been in place for ten years.  John Winter, who was part of the team of staff and consultants that formulated Official Plan Amendment No.26, was recently retained to review the policy’s performance to date, comment on future directions and specifically comment on certain key challenges being faced by the Town including:

§         lack of predictability in the delivery of retail services;

§         pressure on the Business Corridor Area, Community Amenity Area and Retail Warehouse Area categories of designation for development contrary to their planned function; 

§         the lack of new local retail and service development within newly developing communities in the Official Plan Amendment No. 5 area; and,

§         questions regarding the advisability of encouraging sustainable, local service rather than commercial development powered by long-distance travel.

 

The Review of Markham’s Commercial Policies (RMCP) found that in broad terms there is enough commercially designated land to accommodate projected population growth to 2011.  The RMCP also found that to a large extent, the objectives underlying the policies established in 1994 have been achieved:

  • A wide range of retail and service commercial facilities have been accommodated;
  • The policies introduced by OPA No.26 have ensured that only those retail formats suited for the planned function of the category of commercial designation have been permitted;
  • The designation of alternate locations relieved pressure placed on industrial areas for the accommodation of retail and quasi-retail uses (this pressure is now beginning to resurface as the supply of vacant land for industrial and retail development has decreased since 1994);
  • The Community Amenity Area category introduced a new and widespread opportunity for what many Markham residents wished to see: mixed-use, pedestrian oriented, smaller-scale retailing (however, there has been a lack of retail market up-take of this opportunity, and the lands have generally been developed exclusively with residential uses);
  • Over-concentration of one type of commercial use (restaurants) was appropriately addressed in the Unionville Heritage Main Street Area; and,
  • Intrusive commercial uses, in particular “big box” stores, have generally been excluded from new residential and industrial areas.

 

The Review recommends that the Town should:

§         identify in Secondary Plans key locations where a minimum number of Neighbourhood Commercial and Community Commercial retail developments should be provided;

§         reduce the maximum store size cap of 6000 square metres in the Business Corridor Area category of designation to better reflect the planned function of this category;

§         consider reducing the number of commercial categories of designation, including collapsing the Retail Warehouse Area category into the Major Commercial Area category;

§         not designate additional land into the Retail Warehouse Area category of COMMERCIAL designation;

§         facilitate consideration of whether Markham wishes to accommodate additional big-box development in the future;

§         consider transferring the Community Amenity Area designation from the north-east part of the Greensborough Planning District to the intersection of Kennedy Road area, north of 16th Avenue; and,

§         examine future requirements for commercial development in Markham (beyond 2011).

 

BACKGROUND:

Need for a commercial policy review

The Town’s commercial policies have been in place for 10 years, and have generally been working well.  Most development has followed the “planned function” of designations.  However, staff have observed some conditions which have generated the need to review the commercial policies.  These conditions include:

§         an increase in applications that do not follow the planned function of the designations (especially in the Business Corridor Area) and,

§         the mixed-use category of Community Amenity Area in the OPA 5 new urban area, is being developed primarily with residential use, rather than a mix of uses (development along Bur Oak Avenue, for example, is predominately residential)

§         there is not a willingness to provide local commercial retail in newly developing areas (while the argument from developers is that there is not enough market take-up to warrant such a use in the early stages of new subdivisions, we need to reserve strategic locations for future local commercial retail development potential once there is enough market take-up)

 

In addition, to these conditions, the CAO’s report entitled “Council’s Strategic Priorities – 2004 to 2006”, dated April 13, 2004, identified Council’s Strategic Priority No.2 – “to create a better quality of community”, based on strategic discussions with Council going into the new term.   The following items were among the actions identified to accomplish this objective:

§         strive to develop a strong sense of place in all communities in Markham, through the development of community facilities and ‘walk to’ commercial centres as focal points, wherever possible;

§         pursue small neighbourhood retail focus/community gathering places, in central locations, in those new communities currently needing such facilities including South Unionville, Berczy, Legacy, Wismer and Angus Glen;

§         shift planning policies to discourage auto-oriented big-box retail development and encourage pedestrian friendly retail activity and mixed land uses at community focal points; and,

§         survey the level of residents’ satisfaction in new development areas including their preference for pedestrian friendly retail development.

All these actions further point to the need to review the Town’s commercial policies.

 

John Winter Associates Limited was commissioned to review Markham’s commercial policies

In December, 2003, staff commissioned John Winter to review and report on the status of Markham’s Commercial policies in the Official Plan and comment on them.  On April 21, 2004, the Review of Markham’s Commercial Policies was received by staff.

 

Objectives of the policy review

The objectives of the Review of Markham’s Commercial Policies (RMCP) are as follows:

§         To scan the current Commercial Policy Structure in the Markham Official Plan (arising from OPA No.26 adopted in 1994, and based on the Commercial Uses Policy Study) and to analyze how these commercial policies, and the various commercial designations, have functioned since adoption, particularly in relation to the development of new communities in the OPA No.5 area.

§         To examine what the ‘big picture’ is and what strategic issues may arise due to retail change and evolution in the near future and comment on how best to address these matters.

§         To examine the rationale for the ‘size cap’ on individual premises in the Business Corridor and Community Amenity Areas.  How relevant is the current 6000 square metres gross floor area cap in today’s market and that of the near future? What criteria might be used and what guidance might be offered in the analysis of any applications for exceeding this (or an amended) size cap?

§         To examine what type of retail uses should locate in the Business Corridor Area category of designation, and appropriate criteria to govern retail uses.

  • To address the provisions of the Retail Warehouse Area and Major Commercial Area designations insofar as these relate to accommodating large retail facilities and comment on the need to revise the policies relating to ‘large scale retail’ (Section 3.5.4.6 of the Official Plan).

 

 

OPTIONS/DISCUSSION:

Previous Commercial Uses Policy Study

In the early 1990’s, it was recognized that there was a need to change the Town’s planning policies related to the retail sector, including:

§         restructuring in the commercial sector which made it difficult to regulate the impacts of modern retail activities, in particular “big box” stores; 

§         a number of the Official Plan policies were founded on a market based retail hierarchy which resulted in the use of market based studies to determine the amount of permissible retail development and the prohibition of certain retail uses from some land use categories and locations;

§         the Official Plan and Zoning system had become difficult to interpret and administer due to a great number of site-specific policy amendments and was in need of consistency and standardization; and,

§         there was a need to better defined “planned function” of COMMERCIAL and INDUSTRIAL land use designation categories, and to link land use and urban design policies to planned function.

 

Council directed that a Commercial Uses Policy Study be undertaken, and in April 1994, the recommendations of the Commercial Uses Policy Study formed the basis for an Official Plan Amendment which changed the planning policies related to commercial and industrial uses.

Basic changes to the planning system at that time included:

1)      Changing the policy structure to better reflect Markham’s retail activities. The Town expanded commercial categories and policies to anticipate and direct all forms of retailing, including “big box” stores, and introduced policies that recognized and provided for appropriate retailing in industrial areas.  New designations were incorporated into the Town’s Official Plan tying retail activities and physical planning matters to the “planned function” of each category.

2)      Providing flexibility to commercial land use categories to:

§         allow for a wider range of development forms;

§         provide a basis for less tightly defined retail uses;

§         anticipate non-commercial categories; and,

§         encourage mixed land uses at appropriate locations.

3)      Considering market issues only if they affect the overall commercial structure or “planned function”. 

4)      Using planning tools differently: Official Plan to articulate planned function, provide use flexibility and give guidance to built form; Secondary Plans to further refine the policies for specific geographic areas; Zoning to be more flexible; Urban Design Guidelines to guide the site plan control process.

5)      Monitoring changes to the commercial sector to ensure meeting the basic needs of residents and employees. 

 

Performance of Markham’s retail sector 1990’s to present

The RMCP found that to a large extent, the objectives underlying the policies established in 1994 have been achieved.

  • A wide range of retail and service commercial facilities have been accommodated since 1994.  Large format stores were accommodated and have been directed away from residential areas to locations suited to serve local and regional markets.  A range of ethnic retailing has also been accommodated in regional, community and neighbourhood locations.  The RMCP notes that “the Town can now be seen as having two different and distinct hierarchies of retailing: the traditional/contemporary formats, and the ethnic-oriented grouping, both of which serve Markham and a wider area”. 
  • The policies introduced by OPA No.26 have ensured that only those retail formats suited for the planned function of the category of commercial designation have been permitted, thereby avoiding situations in which regional uses are established in locations better suited for community serving uses. 
  • The designation of alternate locations relieved pressure placed on industrial areas for the accommodation of retail and quasi-retail uses.  This pressure is now beginning to resurface as the supply of vacant land for industrial and retail development has decreased since 1994.
  • The Community Amenity Area category embodied what many Markham residents wished to see: mixed-use, pedestrian oriented, smaller-scale retailing.  However, there has been a lack of retail market up-take of this opportunity.  Generally community amenity areas have developed exclusively with residential uses.
  • Over-concentration of one type of commercial use (restaurants) was appropriately addressed in the Unionville Heritage Main Street Area.  This was done with Official Plan Amendment No. 107, with advice from John Winter Associates Limited.
  • Intrusive commercial uses have generally been excluded from new residential and industrial areas.

 

The RMCP confirmed that in broad terms there is sufficient vacant commercial land to take Markham to its planning horizon of 2011, however,  the amount and location of land will not  be sufficient to meet longer term needs.

 

Contemporary Challenges

The RMCP identifies the following contemporary challenges:

 

1)      Lack of predictability in the delivery of retail services

§         By relying on generic categories of COMMERCIAL (such as the Community Amenity Area which permits both retail commercial and medium to high density residential uses), it is not possible to ensure that Markham is providing enough commercial space to fulfil the needs of its residents (both present and future).  

§         The actual development of the Community Amenity Area category of COMMERCIAL is proving to not be as diverse as initially envisioned.  Examples of this lack include: the primary arterial spine of the new urban area in the Town - Bur Oak Avenue – which was designated COMMERCIAL (Community Amenity Area), with the intention of encouraging a “Main Street” environment, however, the market take-up of the commercial opportunity has not materialized.  Most of the development along Bur Oak Avenue has evolved into residential uses. 

§         The RMCP explains that this has, in part, occurred due to the value of residential land being higher than commercial land and to developers looking for short-term returns on residential development, rather than a longer-term return from a commercial investment.

§         The impact is that even at good locations within the Community Amenity Area category of COMMERCIAL designation (such as arterial intersections), there is no guarantee that a sufficient amount of commercial space will be built.  There is no mechanism in place to require or mandate, the “community” commercial development needed on a daily or weekly basis by the consumers living within the general vicinity. 

§         The RMCP identifies that such a critical community building block should not rely on the serendipity of the market to respond to the mixed-use policies.

           

2)      Pressures on Business Corridor Area and Retail Warehouse Area categories of COMMERCIAL and INDUSTRIAL

§         The RMCP identifies that there are pressures on these two categories, particularly since new proposals are either expected or have been received in relation to alternative uses for the Business Corridor Area, and non-retail planning proposals have been identified for portions remaining vacant or undeveloped in the Retail Warehouse Area.

§         The RMCP identifies that the Retail Warehouse Area category of COMMERCIAL in the Langstaff area is not considered a desirable location due to the reduced visibility and access resulting from the construction of Highway 407 and the construction of a larger power centre to serve the market nearby in Richmond Hill. 

§         The RMCP further identifies the Retail Warehouse Area south of the Home Depot on Highway No.48, as being the best vacant Retail Warehouse Area location left. 

§         There are proposals emerging to establish large scale retail operations on lands designated Business Corridor Area.  The RMCP identifies that the planned function of the Business Corridor Area is not  for large scale retail, “but for high quality business, primarily office with some retail and service commercial, ideally on the ground floor”.   Business Corridor Area lands are often in close proximity to residential uses, and the potential impacts of  certain large scale format stores on residential lands must also be considered.

 

3)      Location of New Retailing

Although the RMCP identified that there was enough commercially designated land to meet the needs of the projected population to the year 2011, which is the time horizon of the current Official Plan, there are locational issues:

§         The RMCP identifies that there appears to be an imbalance of retail service in Markham developing to the general north-east part of the Town.  This is due to the lag between retail and residential development.  Additionally, retail has traditionally been attracted to major arterials, particularly locations close to the expressways and the Highway No.7 corridor. 

§         The provision of retail development has been lacking in the new urban communities – particularly along the Bur Oak spine.  This will result in longer-than-necessary shopping trips to the typical weekly retail facilities residents need (such as supermarkets and drug stores). 

§         There is also concern that this may lead to a lack of community focus in new urban areas.  The market up-take for small commercial centres has not been occurring.  These small commercial centres help build a community focal point.  The RMCP identifies that if the balance doesn’t change dramatically between the residential and local service retail in the mixed-use designation, then locations to specifically address residents’ local shopping needs should be identified and designated to require commercial use.

 

4)   The future of the “big box”

The RMCP identifies that some dissatisfaction is being expressed with the box store concept and that there are detractors of the format and supporters of the format.

 

The report identifies that detractors of this form of retail argue that:

§         it represents low-density sprawl;

§         it is not a self sustaining development pattern;

§         the standard parking approach consumes a large field;

§         many of the stores in a power centre internalize their format and do not promote conviviality and the community meeting space that other retail formats do;

§         consumers drive between big boxes even though they are next to each other;

§         it represents a collection of low paying jobs in the employment spectrum;

§         it might be preferable to the community’s interest to have the space of a 130,000 square foot “big box” store be split into three separate stores servicing three separate communities to reduce distance away from the consumer;

§         further restriction of larger stores may reduce the consumption of commercially designated land by the low-density retailers in favour of smaller scale operations.

 

The RMCP also identifies support for this retail format:

§         the commercial goals of the Official Plan include wording which supports the full range of commercial activities at appropriate locations and while encouraging pedestrian-supportive retailing, the municipality shall provide for auto-oriented commercial development as well;

§         this sector has been evolving over the past decade and is providing improved merchandise at reduced prices;

§         the format is very popular with the shopping public;

§         retail warehousing has become the style of large corporate business known as “contemporary mainstream retail”;

§         if this format is restricted in Markham, some consumers will have to drive longer distances to access this format and thereby increasing congestion and creating low-intensity urban sprawl somewhere else.

 

Finally, the RMCP calls for a discussion on this topic to examine the advisability of encouraging sustainable, local service rather than commercial development powered by long-distance travel.

 

Recommendations of the review of Markham’s commercial policies

The following are the key recommendations of the RMCP:

 

1)      Identify, in Secondary Plans, key locations where a minimum number of Neighbourhood Commercial and Community Commercial facilities are expected.  Locations are to generally be at intersections of various streets or arterials.  These will represent the minimum number of locations necessary to assure basic future service.

 

Staff Response:

Staff agree with this strategy and has already begun to “pre-zone” local commercial centres (eg. Cornell, Greensborough, Legacy and Box Grove).  These local commercial centres not only provide a basic service to residents but also help new communities establish a community focus.  There is a need to take a proactive role in facilitating the development of local commercial centres, to form local focal points within the new communities.  Staff will review this matter further and report back to Development Services.

 

2)      Reduce the store size cap of 6000 square metres in the Business Corridor Area category of INDUSTRIAL designation to preserve the planned function of this category.  The sole large retailers that are relevant to the planned function are typically office supply stores and computer/software stores which may be up to 3000 square metres in size.  The true planned function for this category will be preserved by reducing the maximum store size to 1000 square metres with an exception for office supply stores and computer/software stores to 3000 square metres.

Staff Response:

Staff agree with this recommendation and will also look at revising the wording of the planned function for this category to ensure it’s primary development focus is maintained and more consistent with what the RMCP identifies as the appropriate planned function.  Staff will draft an Official Plan Amendment to implement this recommendation and bring it back to Development Services Committee at a public meeting.

 

3)      Reduce the number of commercial categories of designation.  Less categories would promote the ability to predict with greater accuracy the future requirements of the municipality.  Specifically, consider:

§         collapsing the Retail Warehouse Area category into the Major Commercial Area category; and,

§         collapsing the Commercial Corridor Area category into the Community Amenity Area category.

 

 

 

Staff Response:

Staff agree that there may be merit in merging these categories of COMMERCIAL land use designation, but would like to investigate the impacts of such changes.  Staff will report back to Development Services Committee on this recommendation at a later date.

 

4)      Consider future commercial intensification of retail development especially large format retail.  Consider:

§         site layouts that recognize that some of the anchor stores may become obsolescent in 10 to 15 years;

§         designing new box stores so that future re-development may be accomplished and assist intensification;

§         guidelines requiring big box stores to provide a portion of their parking requirement in underground or structured parking;

§         the higher-density residential provisions of the Major Commercial Area category of designation may provide more future re-use options for key, well-located sites.

 

Staff Response:

Staff agree in principle and will consider these elements in dealing with applications for large format retail development.  There are currently only 2 locations within the Town that have a large amount of vacant land and a designation with the potential to accommodate large format retail.  These locations are on Highway 48, east side at 14th Avenue and west side south of Major Mackenzie Drive.  Should Council determine that it wishes to amend the Official Plan to designate additional land for large format retail, or to permit such development in other locations, provisions relating to parking can be addressed further.

 

5)      Consider transferring the Community Amenity Area designation from the north-east part of the Greensborough Planning District to Kennedy Road, north of 16th Avenue, providing a more central location for retail service to the new communities in north-central Markham, rather than a peripheral location that is less desirable to new residents.

 

Staff Response:

Staff agree that the provision of a more central location for retail serving northern Markham residents should be examined, however, staff prefer the option to keep the Community Amenity Area in Greensborough and adding new Community Amenity Area to the Kennedy Road area north of 16th Avenue.  Staff will review this option and report back to Development Services Committee.

 

6)      “Contemplate a debate” regarding whether Markham wishes to accommodate more big-box stores in the future.  An inventory of the composition of current commercial development and services provided (which is different from the review of current land supply and projected demand to 2011) and a visioning exercise among residents about the future look and function of commercial land use in the new urban areas are the key components required to make this determination.  Until this occurs, the maintenance of store size caps and their reduction in the Business Corridor Area is necessary.

 

Staff Response:

Staff consider this type of visioning exercise as something that should take place in the context of the Town’s overall land use structure and future growth options for the municipality, possibly in the context of an Official Plan Review.  An inventory of the Town’s current commercial land use and activities should be established as the basis for considering options in the future.  Inventory activities will be considered as part of the 2005 Business Plan exercise.

 

7)      Future commercial requirements must be examined.  The current analysis suggests that the supply of land for retail development is sufficient to serve the projected population to 2011, but will not be sufficient to accommodate growth to 2021.  It will be necessary in the near future to further consider what Markham’s longer term retail requirements will be, supported by an inventory of Markham’s retail structure.

 

Staff Response:

Staff support the recommendation to prepare an inventory and analysis of retail lands and services in Markham.  This could serve as a basis for a detailed policy review, possibly in the context of an Official Plan Review.   Commercial sites are location sensitive, and must be carefully sited having regard to market location needs and area context, as well as possible impacts on adjacent uses.

 

Conclusion

Staff regard the following amendments as necessary and request authorization from Development Services Committee to pursue implementing them in the form of an Official Plan Amendment.  Staff also request authorization to call a Statutory Public Meeting for public consideration to:

1)      Reduce the maximum retail gross floor area in the Business Corridor Area category of INDUSTRIAL land use designation; and,

2)      Amend the wording of the planned function of the Business Corridor Area category of INDUSTRIAL land use designation to focus on accommodating the business, retail and service needs of companies and employees.

 

Staff regard the following recommendations as having merit,  but would like to further examine the implications of:

1)      collapsing the Retail Warehouse Area category of COMMERCIAL land use designation into the Major Commercial Area category of COMMERCIAL land use designation; and,

 

2)      collapsing the Commercial Corridor Area category of COMMERCIAL land use designation into the Community Amenity Area category of COMMERCIAL land use designation.

 

Once Staff have reviewed and analyzed the implications, staff will report back to Development Services Committee.

 

 

 

Staff consider the following recommendations require further analysis:

1)      Examine appropriate locations to mandate local commercial centres in newly developing Secondary Plan areas and report back to Development Services Committee with appropriate locations to be followed with further Secondary Plan Amendments and Zoning By-law Amendments;

2)      Examine the opportunities for lands to be designated for the Community Amenity Area category of COMMERCIAL in the Kennedy Road area, north of 16th Avenue and report back to Development Services Committee.

 

 

ENGAGE 21ST CONSIDERATIONS:

The recommendations of this report are consistent with Corporate Goal No.4 “Managed Growth” and will contribute to well-planned retail services to be provided to the residents and businesses of the Town of Markham.

 

 

ATTACHMENTS:

Appendix A – Review of Markham’s Commercial Policies

 

 

 

 

 

 

 

 

 

 

 

 

 

Valerie Shuttleworth, M.C.I.P., R.P.P.

Director of Planning & Urban Design

 

Jim Baird, M.C.I.P., R.P.P.

Commissioner of Development Services

 

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