MARKHAM CENTRE STEERING COMMITTEE

TOWN OF MARKHAM

Canada Room, Markham Civic Centre

March 1, 2005

MINUTES

Steering Committee Regional Councillor J. Jones (Chair) Deputy Mayor F. Scarpitti (10:20) Regional Councillor B. O'Donnell Councillor J. Virgilio (10:25) Councillor G. McKelvey (10:40) Councillor J. Webster (10:45) Councillor A. Chiu

Staff J. Baird, Commissioner of Development Services V. Shuttleworth, Director of Planning and Urban Design J. Carnegie, Director of Corporate Communications D. Clark, Town Architect L. Irvine, Manager, Parks and Open Space Planning R. Kendall, Senior Project Coordinator K. Webber, Administrative Assistant K. Bavington, Committee Clerk

The Markham Centre Steering Committee convened without quorum at 10:00 a.m. with Regional Councillor J. Jones in the Chair. A quorum was achieved at 10:20 a.m.

1. COMMUNICATION

Staff made a presentation with respect to the 2005 Communication Work Plan, and described the following activities:

- Image/Branding programme:

Markham Centre must be identified as a “Markham” project. The logo is being refined and will be presented to Council. Communication techniques for the site identification programme include the Digital Advertising Network including a proposed electronic display board at the Civic Centre, and newspaper articles and supplements

- Library display programme:

Staff advised that the Milliken Library will be included in the near future.

- YMCA Hoarding Agreement

- Visualization Centre/Sales Format, materials and displays

Committee discussed the terminology of “Business Park” and whether the Markham Centre identity should be copyrighted or protected. Staff was directed to consult with Engineering staff with respect to fill and soil testing on the Remington site.

Committee debated the feasibility of a volumetric model to demonstrate massing and for public displays. Issues include costs, scale, portability, size of model necessary to display a useful scale, the flexibility of master plans and the frequent changes in structure proposals, and a comparison to the existing Communityviz 3D display tool.

Moved by: Regional Councillor B. O’Donnell

Seconded by: Councillor A. Chiu

That the staff presentation regarding the 2005 Communications Work Plan be received.

CARRIED

2. PARK PROCESS

Staff announced that the Markham Centre amenity feature park, Landmark, has won a Regional Citation from the Canadian Society of Landscape Architects as part of their 2005 Professional Awards Program – OALA Winners and will be recognized at a ceremony in Toronto. The park display will form part of an exhibit that will travel across Canada.

Staff are working with the designer and will be consulting with the public through the summer. Final design and budget details will be presented to Committee in the fall.

Moved by: Deputy Mayor F. Scarpitti

Seconded by: Councillor A. Chiu

That the staff presentation regarding the Markham Centre park process be received;

And that Regional Councillor J. Jones, as Chair of the Markham Centre Steering Committee, and Linda Irvine, Manager of Parks and Open Space Planning, be authorized to attend the ceremony in Toronto, recognizing the 2005 Award for Landmark, the Markham Centre amenity feature park.

CARRIED

3. NEXT STEPS

Markham Centre Advisory Group Meeting: March 10, 2005

Development Services Committee: March 22, 2005 - Parking Programme and Business Plan

Markham Centre Steering Committee Meeting: April 5, 2005

ADJOURNMENT

The Markham Centre Steering Committee adjourned at 10:50 a.m.