B2B Community Awareness Program –
Detailed Summary
|
# |
Item Description |
Due Date |
|
YLM Action |
|
1. |
Refresh
logo on Town and |
Jan.
6/06 |
Town
deliverable |
|
|
2. |
Press
Release draft for January kickoff |
Jan.
13/06 |
Review
draft and suggest edits |
Provide
draft |
|
3. |
Relaunch letter from the mayor targeted to high-tech sectors |
Jan.
13/06 |
Draft |
Review
and suggest edits |
|
4. |
Approval
to include brochure in mayor’s letter? |
Jan. 24/06 |
Consult
Mayor and report back to YLM |
|
|
5. |
Report
to |
Jan. 24/06 |
To be
tabled |
|
|
6. |
Establish
B2B message for |
Jan. 10/06 |
|
|
|
7. |
Brainstorm
ad ideas |
Ongoing |
Darren/Ted |
|
|
8. |
1st
template of B2B Ad |
Tbd |
|
Draft
following input from eco dev staff |
|
9. |
Gather
testimonials from current businesses |
Businesses
have agreed |
Gather
and submit to YLM |
Review
and edit |
|
10. |
YLM and
|
Jan/Feb |
Recommend
and meet with partners |
|
|
11. |
Provide
a tailored YLM Letter to possible link partners to request support. |
Jan 11 |
Review,
suggest edits |
Draft
letter |
|
12. |
Research
and establish potential targeted business events to promote YLM, e.g., Small
Business Enterprise Centre, Synergy Centre, MBT, trade delegation and partner
activities |
Done |
Meet
with partners and establish strategy with YLM |
Provide
process (?) |
|
13. |
Develop
editorial content for newspaper articles |
Feb 06 |
|
Provide
documentation |
|
14. |
Establish
communication protocols for quarterly email blast of business-related news,
surveys, events etc. |
Jan.
31/06 |
Corporate
Communications to draft |
|
|
15. |
Re-launch:
Email and Mayors letter to generic and targeted industry |
Targeting
Jan 25th |
Mayor
sign-off |
YLM to
draft |
|
16. |
Article
for the Markham Business Magazine (Lenmark
Publications) to be published in March 2006 edition. |
For
March 06 Issue – deadline TBA |
Review,
suggest edits and submit for publication |
YLM to
draft |