Report to: Development Services Committee                         Report Date: November 18, 2008

 

 

SUBJECT:                          Interpretive Plaques for Mount Joy Heritage Buildings

PREPARED BY:               George Duncan, Senior Heritage Planner, ext. 2296

 

 

 

RECOMMENDATION:

 

That Council endorse the design for the interpretive plaques for the Town’s heritage conservation districts, as proposed by the Markham Village Conservancy subject to a reduction in plaque size to 9 by 15 inches (23 by 38 centimeters) and background colour based on existing heritage conservation district entry and street signs;

 

That Council adopt the policy document proposed by staff titled “Guidelines for Interpretive Plaques for Properties of Cultural Heritage Value or Interest in Heritage Conservation Districts”, attached as Appendix ‘F’ of the staff report dated November 18, 2008;

 

That Council provide a grant of up to $3,300 from the Heritage Reserve Fund (Acct. No. 087 2800 115) to the Markham Village Conservancy to assist with the cost of the interpretive plaque project for the Mount Joy portion of the Markham Village Heritage Conservation District;

 

And that Staff be authorized and directed to do all things necessary to give effect to this resolution.

 

EXECUTIVE SUMMARY:

Not applicable.

1. Purpose                     2. Background                      3. Discussion                        4. Financial        

 

5. Others (HR, Strategic, Affected Units)                                   6. Attachment(s)

 

PURPOSE:

The purpose of this staff report is to report back to Council on the Markham Village Conservancy’s request for a grant and approval of a project to install interpretive plaques on heritage buildings within the Mount Joy portion of the Markham Village Heritage Conservation District.

 

BACKGROUND:

Property owners in heritage conservation districts are interested in plaques for their buildings

For several years Heritage Markham and Heritage Section staff have studied options for providing interpretive plaques for heritage buildings located within the Town of Markham’s heritage conservation districts.  Properties that have individual designations under Part IV of the Ontario Heritage Act have bronze plaques mounted on their walls, provided by the Town of Markham through Heritage Markham’s annual budget.  Owners of heritage properties in the heritage districts have approached staff on a number of occasions to find out if the Town has any similar recognition for their properties.

 

 

Staff has researched options for providing plaques for buildings within heritage conservation districts

The Heritage Section’s work program of outstanding projects includes research into a preferred option for plaquing heritage buildings, when requested by property owners, within heritage conservation districts.  This subject has been explored by staff at intervals over the past years, with cost, durability and appearance being the main factors being taken into consideration.  Of the various options considered, including bronze, wood and aluminum, cast aluminum plaques have proven to be the most satisfactory option reviewed to date.  The type of information that would appear on these plaques would include the name of the original owner, their occupation, and the date of construction of the building.  The plaque would also indicate which heritage conservation district the property is located in.

 

The Markham Village Conservancy is seeking to move the plaque project forward

The Markham Village Conservancy has done a great deal of research into options for plaques for heritage buildings within the Mount Joy portion of the Markham Village Heritage Conservation District.  Mount Joy is the section of the Heritage District north of the railway tracks.  The Conservancy has agreed that a cast aluminum plaque made by a local manufacturer would be the best option to pursue.  A mock-up of the proposed design is attached (Appendix ‘A’).  The Markham Village Conservancy’s preferred plaque design has a blue background and raised lettering and raised border in brushed aluminum.

 

The Conservancy has proposed a cost-sharing program for a pilot project

The Markham Village Conservancy is proposing a cost-sharing program for a pilot project of 22 plaques on Peter Street.  Peter Street contains a large number of heritage houses dating from the 1890s period.  Property owners would be advised of the opportunity to obtain a plaque.  Based on 22 plaques, the cost of each one would be $350 plus applicable taxes (resulting in a cost of $400 each).  Property owners will be asked to contribute $100, the Conservancy will contribute $150 and for the balance of $150, a grant from the Town of Markham’s Heritage Reserve Fund is requested.  The specific grant amount for 22 plaques is $3,300, (based on 22 x $150).  The Markham Village Conservancy’s proposal is attached as Appendix ‘B’.

 

Council supported the project in principle, with direction to report back after consulting with representatives of the other heritage conservation districts

At its meeting of June 24, 2008, Council agreed in principle to provide a grant from the Heritage Reserve Fund to the Markham Village Conservancy to assist with the interpretive plaque project for the Mount Joy portion of the Markham Village Heritage Conservation District and directed staff to consult with representatives of the Markham Village, Thornhill and Unionville Heritage Conservation Districts concerning the plaque design for future, similar projects within those heritage conservation districts.

 

Staff was asked to report back with the results of the consultation with the other district representatives, with the preferred plaque design, and to recommend funding for the Markham Village Conservancy project.

 

 

OPTIONS/ DISCUSSION:

Heritage Markham supports the project, including the use of the Heritage Reserve Fund to provide a grant

Heritage Markham supports the Markham Village Conservancy’s project in principle, (see Heritage Markham extract from the May 14, 2008 meeting, Appendix ‘C’). At the previous meeting of Heritage Markham, the committee requested staff examine the possibility of financial assistance from the Heritage Reserve Fund.  Based on staff’s review, this project is eligible for funding within the guidelines and criteria adopted by Council in 1991, under the category of Commemorative Plaques and Signage Projects.  The Heritage Reserve Fund Guidelines are attached as Appendix ‘D’.

 

Heritage Markham recommended that staff report to Council on a plaque program for all heritage conservation districts

Heritage Markham members support the pilot project for Mount Joy – Markham Village Heritage Conservation District, however they would like to see a coordinated approach for all three of the Town’s heritage conservation districts.  The proposed cast aluminum plaque design is supported by the committee and staff.  Heritage Markham did not comment on the proposed blue background colour.

 

Consultation with community representatives of the Markham Village, Thornhill and Unionville Heritage Conservation Districts

Over the past months, staff contacted community representatives of the Markham Village, Thornhill and Unionville Heritage Conservation Districts concerning the proposed plaque program.  The following questions were posed to the groups:

 

-         Are you in favour of the concept?

-         Do you support the design?

-         Do you support the colour?

-         Is the size of the plaque appropriate?

-         Are you in favour of cost-sharing?

-         Would your group consider contributing to the cost of this type of plaque in your area?

 

Responses were received from the Main Street Markham Committee, Old Markham Village Ratepayers, and the Society for the Preservation of Historic Thornhill.  Responses are awaited from the Unionville Villagers Association and the Unionville B.I.A. (Appendix ‘E’).

 

Based on this consultation, representatives are in general agreement with the proposed design and materials for the plaques.  It was also agreed that each heritage district should have its own background colour.  Some groups were of the opinion that the plaque size should be decreased.  The Society for the Preservation of Historic Thornhill indicated an interest in cost-sharing with property owners.

 

Staff support the pilot project of the Markham Village Conservancy, with minor modifications

Staff support the pilot project of the Markham Village Conservancy, subject to minor modifications based on community consultation.  Staff recommend that the overall dimensions of 10 by 17 inches be reduced to 9 by 15 inches and that the background colour be coordinated with the approved entry and street sign colour scheme for each district.  In each of Markham’s Heritage Conservation Districts (Thornhill, Unionville and Markham Village), the district entry signs and street signs each have a distinct colour scheme designed to create a consistent approach to public signage within the area. Thornhill is beige and dark brown, Unionville is beige and maroon and Markham Village is gold and chocolate brown.

 

Therefore, in the case of Markham Village, staff recommend medium brown as a background, rather than blue as proposed by the Markham Village Conservancy.  This would ensure that these plaques conform with the Markham Village family of complementary signs (i.e. signs coordinated in terms of colour scheme and other common design elements to create a distinct ‘brand’ for the District) and future individual property plaques in other parts of the Markham Village Heritage Conservation District.  When the plaque prototype was shown to Heritage Markham in May of this year, the committee did not have any comments on the colour.

 

The Markham Village Conservancy has been advised of the staff recommendation

The Markham Village Conservancy has been advised of staff’s recommendations through the project coordinator, Donna Wigmore.  They do not support the brown background to coordinate with the existing heritage district signage, as recommended by staff based on consultation with other community groups.  The blue background is the Conservancy’s choice for the Mount Joy plaques, based on an historic paint colour that reflects the area’s Pennsylvania German heritage.

 

Guidelines have been prepared for a consistent approach for interpretive plaques

General guidelines have been developed by Heritage Section staff for the “Interpretive Plaques for Properties of Cultural Heritage Value or Interest in Heritage Conservation Districts” program for use throughout the Town.  The guidelines address: program objectives, plaque details, installation and cost/funding. (see Appendix “F”).  The Town commitment to this program is $150 per property plaque.  Some of the key financial guidelines are:

 

  • If the basic cost of the plaque increases over time, the additional cost will be assumed by the Owner/Local Group.

 

  • The Town of Markham will review its contribution commitment, as needed.  Any increase in the Town of Markham commitment will require Council approval and amendment to the guidelines.

 

  • The prime source of Town funding for this project will be the Heritage Reserve Fund.  Council may choose to allocate additional funding to this program from other general revenue sources.

 

  • Allocation of funds to support the Town of Markham component will be considered on an annual basis by Council.  The Town grant commitment will be subject to the availability of funding.

 

 

FINANCIAL CONSIDERATIONS AND TEMPLATE: (external link)

The Markham Village Conservancy is requesting a grant from the Heritage Reserve Fund in the amount of $3,300.  Sufficient funds are available in this account, and if this grant is approved by Council, it will not impact any approved projects.

 

HUMAN RESOURCES CONSIDERATIONS

Not applicable

 

ALIGNMENT WITH STRATEGIC PRIORITIES:

This project aligns with the Corporate strategic focus of Growth Management (Heritage) by providing an educational program about the history of the Town of Markham and reinforcing the special character of the Markham Village Heritage Conservation District.

 

BUSINESS UNITS CONSULTED AND AFFECTED:

Heritage Markham has provided its comments on this proposal.

 

RECOMMENDED BY:

                                 

 

_____________________________                 ________________________

Valerie Shuttleworth, M.C.I.P., R.P.P.                Jim Baird, M.C.I.P., R.P.P.

Director of Planning & Urban Design                 Commissioner of Development Services

 

ATTACHMENTS:

Appendix ‘A’:            Proposed Plaque Design

Appendix ‘B’:             Markham Village Conservancy Proposal

Appendix ‘C’:            Heritage Markham Extract

Appendix ‘D’:            Heritage Reserve Fund Guidelines

Appendix ‘E’:             Community Consultation

Appendix ‘F’:             Proposed Guidelines for Interpretive Plaques

 

FILE PATH:

 

Q:\Development\Heritage\SUBJECT\Plaques\Interpretive\DSCnov1808.doc