Transportation Committee

 

 

 

 

 

TO:

Mayor and Members of Council

 

 

 

 

FROM:

Alan Brown, Director of Engineering

 

 

 

 

PREPARED BY:

Arup Mukherjee, Manager of Transportation

Domenic Smarrelli, Traffic Operations Supervisor

 

 

 

 

DATE OF MEETING:

2004-Sep-27

 

 

 

 

SUBJECT:

Markham Safe Streets Strategy - Implementation Plan

 

 

 


RECOMMENDATION:

That the Markham Safe Streets Strategy Implementation Plan as outlined in this report be endorsed;

 

And that the Neighbourhood Transportation Committees be abolished and the Traffic Safety Committee Terms of Reference (Attachment A) be approved;

 

And that the existing resident members of the Markham Safe Streets Task Force be appointed to the Traffic Safety Committee for a term ending December 31, 2005;

 

And that Council appoint two Councillors to serve on the Traffic Safety Committee;

 

And that, subject to the Traffic Safety Committee comments,  the Top 25 Streets proposed  for the Enforcement Plan (Attachment C) be approved and that York Regional Police be requested to provide enhanced enforcement on these streets in accordance with the Markham Safe Streets Strategy;

 

And that, subject to the Traffic Safety Committee comments, the 5 Streets proposed for the community-based education plan (Attachment B) be approved;

 

And that the Road Watch Programme be established for the Town of Markham;

 

And that, subject to comments by the Traffic Safety Committee, the Priority Routes (Attachment D) as outlined in the report be approved;

 

And that Engineering and Corporate Communications staff be authorized to retain services of marketing consultants in accordance with Town Purchasing By-law;

 

And that the Markham Safe Streets kick-off, as outlined in the report be approved;

 

And That funding for the Implementation Plan be provided through the existing Markham Safe Streets Task Force account number 083-5399-6144-005 with a current balance of $92,926.00;

 

And That additional funding for the 2005 Markham Safe Streets Strategy be identified through the capital budget process;

 

And That $50,000 be considered in the 2005 operating budget for additional staff resources to implement the Markham Safe Streets Strategy;

 

And that the Traffic Safety Committee and staff update Committee on the progress of Markham Safe Streets Implementation Plan.

 

PURPOSE:

This report outlines the key steps and action items required to begin implementation of the Markham Safe Streets Strategy.

 

BACKGROUND:

Implementation Plan based upon the 3-point Safe Streets Strategy

The Markham Safe Streets Task Force developed a 3-point strategy to affect driver behaviour and improve community safety.   The strategy is based upon focusing efforts in the three areas of Education, Enforcement and Engineering.  The strategy is the foundation for the Markham Safe Streets Implementation Plan. The Implementation Plan, as outlined in this report, provides details on specific programmes, activities and deliverables in each of the three strategy areas.

 

SUMMARY:

The MSSTF established a 3-point strategy to improve safety on local roads.  The Implementation Plan as outlined in this report outlines the specific programmes and funding requirements to initiate the strategy.  The specific programmes are based upon the three strategy areas and involve the following key initiatives

 

  • Establishing the Traffic Safety Committee
  • A kick-off event in October
  • A marketing programme
  • Launching the Road Watch programme
  • Dedicated Enforcement on the top 25 streets
  • Establishment of priority routes for transit and emergency vehicles
  • Evaluation of proposed 5 streets for community-based education plan

 

These activities represent the first steps to launch and implement the Markham Safe Streets Strategy to improve driver behaviour and safety on our local streets.

 

DISCUSSION:

Establishing a Traffic Safety Committee to initiate the strategy

The Markham Safe Streets Strategy provides the framework to guide annual programmes aimed at improving safety on our local roads.  To oversee the implementation of the annual programmes, the strategy recommends the establishment of a Traffic Safety Committee (TSC).  Given the work done to date, and their familiarity with the strategy, it is recommended that the resident members of the Markham Safe Streets Task Force form the inaugural TSC along with at least two Councillors, York Regional Police members and with the support of Town Engineering staff.  The present term will be until the end of 2005 at which time staff will submit updated memberships for the following year.  The resident members are as follows:

 

Ward 1 – Michael Curran

Ward 5 – Glenn Schaeffer

Ward 2 – Joel Landis

Ward 6 – David Johnston

Ward 3 – David Macbeth

Ward 7 – Randa Issa

Ward 4 – John Cosgrave

Ward 8 – Sal Difede

 

 

The Traffic Safety Committee, through Town staff, will report to the Transportation Committee as an advisory committee.  Key roles for the TSC will include:

 

Objective #1

  • Implementation of strategy
  • Overseeing the Road Watch Programme
  • Recommending to Council, through staff,  budgets for the annual Safe Streets Initiative
  • Provide input on key activities of the 3 programs (Education, Enforcement and Engineering) during the first year
  • Evaluate new requests and prioritize projects for implementation
  • Provide a public forum for traffic safety issues from the community
  • Establish streets for enforcement on a yearly basis

 

Objective #2

w         Monitoring results

w         Recommend if physical measures required

 

Additional details regarding the role and responsibilities of the TSC are outlined in the terms of reference (Attachment A).

 

Specific programmes for the first year

As noted earlier, efforts are required in each of the three strategy areas of Education, Enforcement and Engineering.  A comprehensive set of programmes based on each of these areas is needed to affect driver behaviour and improve safety on local roads.  The following sections outline the specific programmes to be launched in the first year of the strategy.

 

Education

The following three initiatives are recommended to start the education portion of the strategy.  This is the area that will focus on increasing the profile and awareness of the Markham Safe Streets Strategy and will strive to make speeding and aggressive driving unacceptable in our communities.

 

1. Markham Safe Streets Kick-off

The objective of the Kick-off event is to broadcast Town wide the implementation of the Markham Safe Street Strategy and how this strategy will increase community safety through changing driver behaviour.

 

An event planner along with Corporate Communications will coordinate and oversee the Kick-off Event. The event will incorporate key note speakers such as the Town’s Mayor, York Region’s Police Chief and members of the Markham Safe Streets Task Force.

 

Key messages will be incorporated into the promotional materials currently being developed by the Marketing Consultant and these materials will be distributed to the attendees of the event. In addition, the Markham Safe Streets Strategy Report, brochure and pamphlets will also be distributed on the day of the event. Refreshments will also be provided.

 

2. Town-wide marketing/communication

A Town-wide marketing and communication plan will be implemented to increase awareness of the Markham Safe Streets Strategy.  The marketing campaign is intended to build brand awareness and ensure that key messages are being delivered to the public.  The campaign will include the development of logos, slogans, branding, collatoral materials, newspaper ads, website and any other methods and products needed to send key messages to affect driver behaviour. 

 

3. Community-based education

Community-based education will include elements such as the radar message board, flyers, community signs, special programmes at local schools and community events.  The enforcement strategy noted below will select the top 25 streets for enhanced enforcement.  It is recommended that the next 5 streets that are ranked in priority (i.e streets 26-30) be selected for community-based education as shown in Attachment B.  These 5 streets will be reviewed and endorsed by TSC.  The intent of the community-based education is to work at a local level to educate and inform communities of the Markham Safe Streets Strategy and deliver the key message of driving safely. 

 

Effective measurements will be conducted and following the completion of one year, the streets will be re-evaluated and ranked for future education or enforcement.

 

Enforcement

Enforcement will continue to play a vital role to ensure compliance with traffic laws on our streets.  The following outlines the key initiatives to work efficiently with the available resources at York Regional Police and prepare for new technology such as red light cameras and photo radar

 

1. Road Watch Launch

The MSSTF recommends that the Road Watch program be established in Markham. 

 

Road Watch is a community-based program that currently exists in every municipality in York Region.  The program is aimed at making drivers more aware of their actions and provides citizens with an opportunity to report unsafe driving behaviour.  Vehicle owners who are reported will receive a letter from the police.  If a vehicle owner receives more than one letter, a police officer will make personal contact.

 

The Road Watch launch will be incorporated into the Markham Safe Streets Kick-off. The newly formed Traffic Safety Committee will be the driving force behind this program.  York Regional Police will undertake the administrative and enforcement process while the Town will provide engineering technical support and participation.

 

Start-up costs have been identified later in this report. As for the annual budget requirements, the Traffic Safety Committee will provide the detailed planning and identify funding to successfully run the program. The committee will also seek funding through the Ministry of Transportation and private partnerships to support its yearly operations.

 

The Town will provide a web page on the Town’s website, drop box locations such as libraries and recreation centers, Town wide signs, brochures, citizen report forms and flyers.

 

2. Enhanced Enforcement of top 25 streets in Markham

The ability to provide enhanced enforcement on selected Town roads requires a coordinated effort between the Town of Markham and York Regional Police.  Given that the candidate list of streets is very extensive, each street has been prioritized and ranked so that efforts may be concentrated on those streets that require enforcement the most.  A comprehensive point ranking system has been utilized based on several criteria, such as:

 

-          Vehicular Speed

-          Vehicular Volume

-          Sidewalk Availability

-          Proximity to Schools and / or Parks

-          Residential Frontage

-          Collision History

 

Each road has been evaluated based on the above criteria.  From this list, the top 25 streets were identified and evaluated to determine the resources required to implement enforcement initiatives.   These roads, shown in Attachment C, will be submitted to TSC for endorsement then to York Regional Police, who will provide routine, enhanced enforcement for the duration of one year.  The Traffic Safety Committee will update this list on an annual basis.

 

After a period of 12 months, the effectiveness of the enforcement initiatives will be measured.  Should these initiatives achieve the desired results, the enforcement initiatives will continue at the desired locations under a maintenance plan.  Should these initiatives not achieve the desired results, then the potential for physical traffic calming will be assessed.

 

Prior to the enhanced enforcement, notification will be provided to the selected communities. The primary communication method will be notice boards and they will be located at each entrance of the selected road. Other methods include the Town’s website and newspaper notices.

 

3. Red Light Cameras and Photo Radar

In August of this year, the Provincial government completed the Red Light Camera Pilot project in selected municipalities.  Based on the favourable results, legislation has been passed to allow all municipalities to implement this programme.  This project is a comprehensive programme involving both technological issues and impacts to the courts and judicial system.  The Region of York has initiated the first steps towards implementing this programme.  Given the significant capital costs and implications to the court system, it is recommended that the Town work closely with the Region to identify suitable local intersections and provide input on Regional intersections in the Town of Markham.  In this regard, staff are currently in the process of undertaking a safety audit of all local signalized intersections and identifying initial candidates for red light cameras.

 

Photo radar is currently not legislated for use on local roads.  Markham Council has requested the Provincial government to establish this legislation and will continue to work with other municipalities to lobby for this tool to combat speeding on local roads. 

 

Engineering

Collection of data and monitoring results will continue to be a key role as part of the Engineering portion of the strategy.  Establishing appropriate routes for traffic calming based on accessibility of transit and emergency services was identified in the strategy.  This exercise has been completed and the process and recommended routes are noted below.  These routes will establish the framework to determine the appropriate physical measure for each road in the Town.

 

1. Priority Routes – EMS / Fire / Transit

Staff has established Priority Routes (Attachment D) as a means to best accommodate York Region Transit as well as a primary response route for emergency services.  The affected agencies, that is Fire Department / Emergency Medical Services / York Region Transit, have reviewed and commented on the Priority Routes.  A map showing the priority routes is provided in Attachment E and will be reviewed with the Traffic Safety Committee.

 

Vertical traffic calming measures (i.e. speed humps, raised intersections, etc) will not be considered on these priority routes due to the impact on emergency vehicles and transit.  Instead only horizontal measures, such as roundabouts, traffic circles, chicanes, bump-outs and medians will be considered.  Given that most priority routes function as residential collectors and the significantly  higher costs of horizontal measures, the Markham Safe Streets Task Force  recommended that  85th percentile speeds must be 55 km/h or higher before physical measures are considered.   Otherwise, these streets will continue to be candidates for enhanced enforcement and education strategies only.

 

Major collector roads (4-lane roads) are prohibited from having any physical traffic calming.  The only exception to this rule is heritage districts, where characteristics of the street require slower speeds.  Alternatively, major collector roads are candidates for enhanced enforcement and education strategies.  A major collector classification includes such roads as John Street, Denison Street, Birchmount Road, Middlefield Road, Rodick Road and Bur Oak. 

 

Due to their functionality to carry heavy truck traffic, roads serving industrial and commercial areas are also prohibited from having physical traffic calming.  These roads are better suited for enhanced enforcement.

 

All other roads are candidates for physical traffic calming, provided that enhanced enforcement and education strategies have been unable to reduce the speeds on the subject street, and that speed averages are 50 km/h or greater.

 

FINANCIAL CONSIDERATIONS:

The start-up funding requirements for the various programs in the implementation plan is estimated to consume the remaining budget of $92,926.00 including initiatives such as:

 

  • Final report printing
  • Roadwatch launch
  • Marketing/communication/collateral materials
  • Kick-off event
  • Community-based education

 

Funds for the start-up initiatives will be provided through the existing Markham Safe Streets Task Force account number 083-5399-6144-005 with a current balance of $92,926.00. 

 

Funding to continue the implementation in 2005 will be identified as part of the 2005 capital budget process in consultation with the Traffic Safety Committee.  Funding in the amount of $50,0000 has been identified for consideration in the 2005 operating budget to offset staffing resources to start up this new initiative.

 

 

 

ATTACHMENTS:

Attachment A - Traffic Safety Committee Terms of Reference

Attachment B – 5 Streets – Community-based Education Plan

Attachment C – Top 25 Streets – Enforcement Plan

Attachment D – Priority Routes List

Attachment E – Priority Routes Map

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Alan Brown, C.E.T.

Director of Engineering

 

Jim Baird, M.C.I.P., R.P.P.

Commissioner of Development Services

 

 

 

Q:\Development\Engineering\REPORTS\2004\September\Markham Safe Streets Stategy - Implementation Plan\Markham Safe Street Strategy Implementation Plan Draft 5.doc